Tuesday, July 17, 2007

How to post or sell audios on your site

When you decide to create and sell audios on yoru site, it can be quite challenging to find system that works best for you.

Here is what worked best for me:
  • I always use the same audio format MP3
  • I host the audios on my site - upload them via FTP
  • For payments, I use paypal.com and 2checkout.com
  • For product delivery, I use Payloadz.com - customers receive a PDF file containing link, login and password to access their product page on my site
  • I direct the customers to a password protected download page on my site where they can download or directly stream the audios one by one.
  • They can as well download audio sets in zip files packages - 5-15 audios - 50-150 MB/zip file.
  • Here is an example of how files are presented on my site: http://vitalcoaching.com/spiritualpower.htm#audios (This is a free product - Same for audios for sale)


Take care


Monday, July 16, 2007

Coaching hype! - Why it is a turn off for visitors

This one is mainly for coaches.

(I might publish this article on another blog for coaches at a later stage)

This is an essential issue!!!

I was just reading an articles I wrote some years ago where talking about myself, I used expressions like:
  • I am your change catalyst
  • I am an agent of your transformation
  • Etc.

Whaou! I see it now as such massive turn offs for those who would visit the site.

What do I see when I read this? I feel like I am singing songs to my own glory!!! :)


Because I am talking about myself in such grand concepts and words!!! Where does this leave my clients and those I help.

I glorify my action and the focus on my clients and visitors is lost!

The focus must stay on those who visit your site.

How to turn this around?

What would I say now?

  • I help you transition!
  • I support you in taking action!
  • Etc.

I ---> You

Works better to me :) Makes me feel better as well (It's not just a selling or promotional tactic)

What do you think?

To your power!


Monday, July 9, 2007

"Customers define their needs in known terms, so be sure to use them, even if you don't think they're exciting"

"Play down marketese and internal vocabulary. Call a spade a spade, not a digging implement. Certainly not an excavation solution. Many marketers like to embellish products to make them seem grander than traditional fare. But customers define their needs in known terms, so be sure to use them, even if you don't think they're exciting. The very fact that a word is unexciting indicates that it's frequently used. People search for terms like "cheap airline tickets," not "value-priced travel experience." Often, a boring keyword is a known keyword. "



Here is an example:

Just recently, I was trying to decide how to name a specific area of the site (it's a section in my life skills channel). I had two choices:

  • Motivation
  • Emotional fuel

While "emotional fuel" has been my first choice for a couple of years (becasue it sounds fresher and more exciting than the word "motivation"), almost since the creation of the site, this quote clearly says that "motivation" is actually a better option.

That's the one I finally instinctively chose for a couple of weeks ago.

Sunday, July 8, 2007

What to do with old pages

If you have thousands of pages and articles on the site, it's pretty clear that rewriting them is such a time consuming job!!!

Not the thing to do!!!

The best is to either leave them the way they are and simply direct less traffic to these pages and articles.

If a page is no longer accurate, it can of course be removed, especially if you feel that the content is outdated.

If the topic is visited a lot and there is a need for it, recreate a content which is appropriate for it in the form of a video. audio or e-book.

In some cases, the presence of that specific page or content in your site is symbolical. It means that it does play a role on an "energy level".

In that case of course it can be left there.

The best way to work through this "old pages" issue is really to use the navigation structure towards what is fresh on the site.

This is the top strategy to apply!