Wednesday, October 10, 2007

What really matters about your site!!! - Directories and community features??? - POWER KICK

Directories are rigid, rational and non emotional - they are from the past in the web!!! - No one uses them anymore!

It's not about about logical menus either!!!!

Simple users an community information add nothing!!!! To the site! People are not stupid! They want real value! Not being treated like little kids!!!

Categorizing content kills its magic and spontaneity!!! It's not about category and type of content!!! It's about the emotions and value contained in your message! Step out of the rational loop! It ads nothing!!!

Only Tow things matter!!! edgy content!!! + interaction ability!!!

The truth is that this is not about knowledge!!!! It is about emotion driven action pathways!!!

Don't fall back into the old encyclopedic trap!!!

It's not about logical listing!!! Logical listing is boring and kills your life force!!!

So, if it's not rational navigation, useless community features, what is it??? It's freshness and edginess of the new content!!! That's what it is! Content fades out very fast!!!

It's not about archiving your knowledge!!! It's about keeping this present window in the future opened at all times without crystallizing it!!!

Everything you need to make this experience work is already there.

You are the one who needs to actively communicate this message!!!

If you wait for others to do it for you, it won't happen!!! You need to do it yourself!!!

What makes people come back is the fact that it's fresh and dynamic!!!


The top priority for a visitor is not to login or register or receive some useless info about how many visitors have been on the site in the last 3 days!!! WHO CARES!!!!

There are all side tracks: shallow and boring community features - directory and archive oriented sites!!! - Who cares! visitors want speed and freshness!!! No dust!

"Marketers do and should do what they can to humanize their websites!!!" - QUOTE

Here is a quote I found back. No idea where I took it from, so sorry if you are the author and don't get your link back to your site :) Email me and I'll ad it gladly

"Marketers do and should do what they can to humanize their websites. !!!

Bottom line, people want to connect with other people.

In fact, what they really want is to feel more secure and comfortable.

As a result, they are screaming for credibility. They want more proof. They want to believe.

And they most certainly want to buy.

People are tired of hype and scams.

But contrary to popular opinion, they are not moving away from salesletters. They simply want to believe more, they want to trust more, and they certainly want to buy more.

Rather than being sold, people are literally telling you how they want to buy.

While the concept of Web 2.0 is overused, don’t let it steer you away from what it really means, particularly when it comes to web copy: interactivity"

Monday, October 8, 2007

Videos! - How edited do they need to be? - TIP

Here is my experience:

The level of editing in a video is totally irrelevant!!!

Okay! Maybe it matters at 5%!!! which is not much, right?

Here are some facts:

  • There is no correlation between how good a video is edited and the rating it gets on youtube for instance
  • The number of views are not related with the editing either
  • A very edited video does not seem to be more popular than any other non-edited video on a similar topic.


All that matters is content!!!

Of course, the video should better be a good quality in terms of image, colours and sound.

Now, what your audience looks at is the quality of your content!!!

What you actually say! What is the message!

You can ad music, tricks, texts, etc. It does not actually show in the rating or the number of views which is stunning! I was suprised when I first noticed that. I did not expect it all. Now, a year later, it makes total sense

People like raw!!!

The background music or light editing of the video does not ad significant value. It could even take value away because it dissolves the content and shifts the viewer attention to aspects of the video which are not really important.

On top of that, a highly edited video takes 2 to 4 hours to create and publish.

A basic non-edited 5 video takes 30 min recording +publishing!

Go for Raw!!!