Friday, December 14, 2007

Price obection - Break up Ebook + System from $19 to $49 - STRATEGY

Reaction with higher prices:
  • I don't want that guy to make money on my pain
  • I don't want to pay that kind of money for this
  • I won't market or promote this material - I find marketeres and sales oriented pages a massive turn off. I don't want to play that game!

Overall, this price increase can drop sales by 50% and negatively impact on positive buzz around a product. Prospects will resist promoting the product for you because they are in the competing mode and simply don't want you to succeed.

This will probably represent a sales loss equivalent to what has been gained by the price increase.

No! In my experience, higher price did not mean more sales. It meant a drop in sales.

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