Monday, January 7, 2008

social media optimisation versus adwords - STRATEGY

for a specific companie's experiment:

  • Social media optimization: 93'000 visitors - total costs $3600 - $0.04/visit
  • Adwords: 2057 visitors - total cost $1250 - $0.61/visit

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Social marketing ------> 1427% increase in ROI!

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