Tuesday, February 26, 2008

Video format? - With music? - without music? - Highly edited? - Not edited? - What works best?

Okay, on this one, I need and answer.

There is one specific highly edited video on breakup:

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How to get over your ex - Get your power back - FOR MEN ONLY

http://www.youtube.com/watch?v=eNxvNyYrqdE

This video got
  • 106 days
  • 4347 views on youtube
  • 41 views/day
  • Favorited 17 times
  • Favorited rate: 0.39% (1 favorite conversion for 255 views)
  • 33 comments
  • 4 stars
  • Obvious link and branding
  • Highly edited
  • power beat music
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How to get over her - Fast! - BREAK UP - FOR MEN

http://www.youtube.com/watch?v=WjSIk8kpYBc

  • 75 days
  • 1770 views on youtube
  • 24 views/day
  • Favorited 9 times
  • Favorited rate 0.5% (1 favorite conversion for 196 views)
  • 18 comments
  • 4 stars
  • Little edited
  • Obvious link
  • No music

--------------------------

Similar videos posted like:

http://www.youtube.com/watch?v=nSHRYBznf0o

Received on average:
  • Lowest: 5 views/day
  • Highest: 20 views/day
  • 3 vids posted together
  • No editing
  • obvious branding

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Conclusion:

  • Favorited rate between the two first vids is quite similar
  • Comments rate quite similar
  • Views are almost double for first vid.

Now the question is:

Why does this first posted video score quite higher than the other ones?

  • Coincidence?
  • Music on vid and highly edited
  • Better keywords returning the first vid more frequently in the search
  • Favorited more often, therefor scoring higher in search
  • Appears higher and more frequently in search engines - Lots of click coming from search engines
  • People are refering it to others because of beat, energy and message

In other terms:

  • Optimization (keywords, title, etc)
  • Content (picture icon, music, message, etc)
  • Referrals (buzz + viral element)

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The question now is very simple.

I have two options:

Option 1

  • 3 videos
  • keyword optimized
  • branded
  • no editing
  • no music
  • no title

Option 2

  • 1 video
  • keyword optimized
  • branded
  • edited
  • music

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If I want to reach my audience and have max impact + exposure, which of these two options works best???

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