Wednesday, February 25, 2009

Break up - for men - video page - $19 - NEW TEST - NOT NOW - I MIGHT TEST THAT ANOTHER TIME

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UPDATE

Decide to test another time maybe - at this stage, the sales page does work - I have other parts of the site + vids to focus on right now...
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I decided to test again the video sales page now - this time with $19 price to see the results and especially if that page converts better than the long sales page.

This could be a significan piece of information for the future.

Do I need a long sales page with all features or does a simpl vid perform equally well?

I will check:
  • Time on the page
  • bounce rate
  • exit rate
  • conversions

Break up - for men - new sales pages strategies - TESTING - new developments - 5 days after start

After 5 days:
  • %Exit - %bounce - time on the page - No major difference with the original sales page - it would of course take longer to see a real trend if any
  • Conversions: too short to say for sure but looks equal more or less to original sales page. the point is that after 5 days, no there is no strong increase in profit or sales - both increase of price + short video sales letter do not lead to an increase in sales

Another possible test would be

  • video sales page + lower price
  • long sales page + higher price

Because the nb of sales is of course much lower for the break up program, here are some extra conclusions:

  • 1/4 of sales means less men working with this material means less sign ups for follow up coaching
  • Bridge of trust challenged? - because the price is higher, the perception of the product can be more commercial, less referrals, less positive vibes coming from visitors + clients + audience
  • Less referrals - as the price is higher, people might be less enclined to referrer this program to friends.
After this, today, I decide to shift back to the original sales page format + original price.

Thanks for testing ;)

We'll be back soon with more tests!

Tuesday, February 24, 2009

Break up - for men - new sales pages strategies - TESTING - new developments - 4 days after start

bounce + exit are up! - time on page down

again, while these are only a few days and a month would actually be necessary to show a real reliable statistical trend, the last day shows slowing down or poorer results in these 3 parameters compared with the long sales page.

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sales?

while number of sales are of course down (higher price $79), the income is about stable compared with the $19 price.

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another couple of days of testing...

if results don't improve, could be shifting back to the previous detailed sales page format + original product price

Monday, February 23, 2009

Break up - for men - new sales pages strategies - TESTING - new developments - 3 days after start

New more results, less features oriented - video

Today, I am posting a new video intro with more emphasis on the benefits rather than the features - the video is longer - 10 min but more detailed in its content... Let's see how it feels

PS: No money back guarantee on that one

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3 days into this test

  • %bounce - now almost balanced with usual trend - nothing special or spectacular on that level
  • %exit - same story
  • time on page more than 2 min - again average considering the fact that there is no longer a sales page to read, only a video to watch
  • sales - too short to give a trend - right now could be equal more or less or higher - not sure - the page should need to be tested for at least 1 month to get a final answer

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80% leave without watching the vid?

(update --> this number could be lower somewhere between 70%-80% probably)

if a video view is seen as an "action conversion" the conversion rate is 20%-30% probably

in 2 days, around 100 page views

20 video views (according to google videos)

This means that 80% of those who access the page leave without even checking the vid!

would a lower price change that rate or is simply the fact that it's obvious there is something sell?

If the price was $19, what would the results be?

What if there was a form to opt in?

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the 2 videos on long sales page viewed 4000 times each

the long sales page has been viewed 15000 times

that's only vitalcoaching.com/breakupformen.htm !!!

These 4000 video views represent all SEO break up for men pages + the satellite websites, etc. This means that the real number of actual page views could be much higher.

For instance, the extra4 SEO pages were viewed 30000+ times during that period.

so, it the total pages is 45000+ page views, only 10% of visitors max have been viewing the vids.

This is normal because there is lots to see on the page!!!

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Drop in rank + less coaching sign ups?

a couple of more important points:

  • the long sales page ranks high in search engines - a short one video page could make this precious traffic drop
  • If the new sales page makes more profit but sells less, it could of course bring less coaching clients as well because less men access the program (which is often a first step before signing up for coaching.

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Higher challenge

This new sales page together with the price is more edgy and creates a higher challenge - it does not play the usual sales pages game. It expresses more confidence on my side and forces guys to tap into a higher level of power in them if they want to get it. In a way, it aims higher but could as well turn off many men because of either the price or the lack of detailed info on the sales page

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again, to be followed....

Sunday, February 22, 2009

Break up - for men - new sales pages strategies - TESTING

after the success of some single video sales pages where the only ad and sales copy is a vid, decided to try that one on my main break up for men channel.

shifted from:
  • Long sales copy, very detailed explanation of the content, features, success stories, test drive, money back guarantee, etc.

to:

  • 1 sales page, 1 video all content visible without scrolling down, no test drive, not success story, only one payment option etc. the price is now $79 instead of $19

what I will check is:

  • Bounce rate
  • exit rate
  • average time on the page
  • + of course, conversions!

A few days will give me enough info to see how people respond to that type of page compared with the traditional sales copy.

after one day, it seems that there is a strong increase in both bounce rate + exit in other terms, the simple page performs less good than the longs sales copy.

same on the average time on page - there is a clear drop in that day.

Of course the trend needs to be confirmed over a few days + It's possible that the drop is related with the price, not the type of sales page.

Another element that at this stage could be influential on sales conversion is of course the lack of coherence with a $79 price tag. Right now, that's the price for the membership + the same product can be accessed through other ways still for $19.

So, in that case, if the short page performs no as well, it can related with:

  • Type of sales page + lack of info concerning the product
  • The video which is a bit "feature" oriented rather than results and strategy oriented
  • The price tag $79 which could be an instant turn for a greater number of visitors.

The price tag can be tested over the next few days. Easy take the short sales page, put back a $19 price tag - observe the results.

A new video can be tested as well... More results and strategies oriented rather than feature oriented...

A feature oriented video does not explain a short time on the page as visitors would not know what's in the video, but it would explain a low conversion rate.

So, I already saw in the past how lack of coherence seems to block things on an energy level.

This would not explain the bounce rate or the time on the page though, but be a factor for the conversions.

Posting such a short and challenging sales page is of course a risk because I can miss some sales because of it.

Now, the info I collect is essential and tells me a lot about visitor's behaviors...

Will come back with some more conclusions in a few days

To be followed!!!...

Friday, February 20, 2009

youtube channel gets around 100 visits/day - vitalcoaching.com around 80 visits/day

Basically, my youtube channel functions like another website in terms of visits to the home page.

At this stage though the overall traffic to the
  • youtube channel is 2500 vids/day.
  • Other video sites: estimation at 1500 vids/day
  • vitalcoaching.com page views are 1400 pages/day (according to google analytics)
  • MP3 downloads - probably 80% coming from Itunes: 1400 downloads/day
  • Overall pages + MP3's on vitalcoaching.com: 5688 documents/day (according to webalizer)

This is the viewed traffic! It does include robot activity on the site: 4742 pages/day

Webalizer and google analytics don't match:

  • google analytics page+audios: 2800/day
  • webalizer page+audios views: 5688/day

????? no answer to that one...

On average, my documents are viewed:

  • 6800 x - according to google analytics
  • 9688 x - according to webalizer

so overall it's 7000 - 10000 / day - that's up to 3.6 million documents viewed/year!

number of visitors overall 4000 - 5000 / day ??? - that's up to 1.8 million visitors/year!

Great! Thanks for that!!! ;)