Monday, February 23, 2009

Break up - for men - new sales pages strategies - TESTING - new developments - 3 days after start

New more results, less features oriented - video

Today, I am posting a new video intro with more emphasis on the benefits rather than the features - the video is longer - 10 min but more detailed in its content... Let's see how it feels

PS: No money back guarantee on that one

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3 days into this test

  • %bounce - now almost balanced with usual trend - nothing special or spectacular on that level
  • %exit - same story
  • time on page more than 2 min - again average considering the fact that there is no longer a sales page to read, only a video to watch
  • sales - too short to give a trend - right now could be equal more or less or higher - not sure - the page should need to be tested for at least 1 month to get a final answer

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80% leave without watching the vid?

(update --> this number could be lower somewhere between 70%-80% probably)

if a video view is seen as an "action conversion" the conversion rate is 20%-30% probably

in 2 days, around 100 page views

20 video views (according to google videos)

This means that 80% of those who access the page leave without even checking the vid!

would a lower price change that rate or is simply the fact that it's obvious there is something sell?

If the price was $19, what would the results be?

What if there was a form to opt in?

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the 2 videos on long sales page viewed 4000 times each

the long sales page has been viewed 15000 times

that's only vitalcoaching.com/breakupformen.htm !!!

These 4000 video views represent all SEO break up for men pages + the satellite websites, etc. This means that the real number of actual page views could be much higher.

For instance, the extra4 SEO pages were viewed 30000+ times during that period.

so, it the total pages is 45000+ page views, only 10% of visitors max have been viewing the vids.

This is normal because there is lots to see on the page!!!

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Drop in rank + less coaching sign ups?

a couple of more important points:

  • the long sales page ranks high in search engines - a short one video page could make this precious traffic drop
  • If the new sales page makes more profit but sells less, it could of course bring less coaching clients as well because less men access the program (which is often a first step before signing up for coaching.

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Higher challenge

This new sales page together with the price is more edgy and creates a higher challenge - it does not play the usual sales pages game. It expresses more confidence on my side and forces guys to tap into a higher level of power in them if they want to get it. In a way, it aims higher but could as well turn off many men because of either the price or the lack of detailed info on the sales page

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again, to be followed....

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