Wednesday, February 25, 2009

Break up - for men - new sales pages strategies - TESTING - new developments - 5 days after start

After 5 days:
  • %Exit - %bounce - time on the page - No major difference with the original sales page - it would of course take longer to see a real trend if any
  • Conversions: too short to say for sure but looks equal more or less to original sales page. the point is that after 5 days, no there is no strong increase in profit or sales - both increase of price + short video sales letter do not lead to an increase in sales

Another possible test would be

  • video sales page + lower price
  • long sales page + higher price

Because the nb of sales is of course much lower for the break up program, here are some extra conclusions:

  • 1/4 of sales means less men working with this material means less sign ups for follow up coaching
  • Bridge of trust challenged? - because the price is higher, the perception of the product can be more commercial, less referrals, less positive vibes coming from visitors + clients + audience
  • Less referrals - as the price is higher, people might be less enclined to referrer this program to friends.
After this, today, I decide to shift back to the original sales page format + original price.

Thanks for testing ;)

We'll be back soon with more tests!

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