Tuesday, April 28, 2009

Follow up - What to offer next? - PAGE IMPACT

Obviously, if a visitor discover high quality content with very specifically targeted answers, they will be happy to come back or stay on the site to keep searching for more answers.

The first step though is to provide a visitor with a SOLID answer to their SPECIFIC querry.

At this stage, this probably where the site loses actually this 80% of visitors who click away within seconds.

Here is the answer:
  • They don't find what they were looking for

This can happen because:

  • No specific article, vid, audio or resource exists on the site for that specific querry
  • The answer is there but diluted in too much content
  • The answer is a product for sale and they don't want to buy it

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