Thursday, April 9, 2009

membership site - selling strategy - the next big step

Now that answers to technicalities questions are covered,

the next BIG step is to pu in place a selling strategy that really works.

Here are a few elements that need to be covered and answered:

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What product/package?

  • Access everything
  • That channel only (that's the way it is now)
  • Offer the option, one or the other
  • More products option on the order page

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Pricing?

  • Stick to the present $19
  • $29
  • $49
  • $79
  • That's for just that package or for a full membership?

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  • Recurring?
  • Life time?
  • Limited time?

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