Saturday, February 20, 2010

The missing element! - Urgency! - Urgent call for action - SALES PAGE

In the new sales page design, that's the element which is still strongly missing.

Right now, there is nothing that forces visitors to take action now or gives them incentives not to wait.

There is of course the small line in the buy now area but that's a small element that probably 95% of visitors will miss.

So, a call for action, an element of urgency needs to be set up in the visible area straight away.

I believe that this specific urgency element could double conversions.

This element needs to be real.

What is it?

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