Thursday, February 11, 2010

New business model for the site? - BUSINESS MODEL

Right now, still exploring the possibility of radically shifting my business model.

The new option would be:

Everything on the site in free access without any limitation or hurdle or sign up process.

A new coaching offer could be added which would be unlimited coaching with recurring payment for $199/month as introductory offer that could go up to $299 at a later stage.

The idea is that if many more people see the programs, more people will sign up for coaching and that could in fact increase the success and impact of the site.

Limiting factors for that one right now?
  • Perceived value when materials are for free?
  • Will it work?
  • What about letting go of that passive income source?

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