Friday, August 19, 2011

icons on a the programs pages - too repetitive? - confusing

right now on program pages like this one

http://vitalcoaching.com/breakupformen.htm

it seems that the icons fo videos, forums, etc are confusing because people don't necessarily see that these are actually different mediums.

they don't see the video, audio, forum etc text and might think that the same icon has been repeated many ties by mistake.

In other terms, they might miss it and not get it!

what to do about it?

ideas?


send more frequent emails to my lists and audience

this is an advice that I just got.

I was told that i don't stay in touch enough...

in fact I could send more frequent emails to my audience and share ideas, products, etc, the way I do when I send a mailing.

I have to keep that in mind and simply do it as I feel that it could create a response flow.

I think it does work.


automatic payments by month + add new 6 months or 1 year unlimited coaching?

this one is an extra test - to be followed - I just sat that up

Here is the feed back I got on that one

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1 year of coaching?

right now, 3 months is $699 - 4x3 months = 1 year would be $2796 - I could give you a discount on this - what do you feel would be fair for both of us?


also, would you rather pay all at once or would you prefer an automatic monthly payment? (I could easily set it up)



"Good question, I would do something with the discount you are now giving going from 1 to 3 months (100), i think i would at a 6 month step and a 12 month step.

Perhaps 199 per month? 2388 per year (make nice number 2299 or 2399), which is about 400 dollar discount, which translates nicely to a hundred dollar discount per quarter compared to month rating.

For six months i would set the pricing on 699*2  = 1398 - 199 discount = 1199

And i would add the $99 unlimited access to the pdf's if you have a client for a year as an extra incentive."

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For YOUR own personal choice, would you rather make a one time payment for 1 year coaching at $2388 or a monthly $199 automatically billed from your credit card?


"for sure monthly, and you could let it run indefinitely i suppose?"


Thursday, August 18, 2011

Which sales page converts best? why? - cheating for men sales page

on the cheating for men ebook, I had an old sales page:

http://vitalcoaching.com/cheatingformen2.htm

that I just changed to that:

http://vitalcoaching.com/cheatingformen.htm

 this last one is the new sales page that I did set up for my collection of ebooks and some audios programs.

 I want to know what sales page works best and why. the page and selling structure on both pages is totally different and I need to know what works best and why.

 old sales page:
  • table of contents on the right
  • no test drive or sample
  • video on top
  • no detailed navigation
  • 1 option - no access everything option
  • selling shout outs and calls for action
on new page:
  • no table of contents on right
  • sample
  • paperback, kindle and nook options
  • author and download link
  • video lower
  • access everything option
  • no selling style, shout outs or calls for action
----------------
my questions are simple:
  • Is anything missing in the new sales page?
  • Which sales page performs better? why?
  • Or do they simply perform equally?
----------------
here are the indications I have so far:
for the new sales pages:

4 sales + 4 access everything in a 18 days.

Right now, this could represent about 5-10 sales/month for the ebooks and 5-10 sales/month for the access everything.

this means that sales are coming in for these new sales page but because I have so many sales pages and no exact stat of how much traffic goes to these pages, I have no conversion rate.

here is an estimation though.

I have about 50 ebooks published on my site.

when I check some pages, I see an average of maybe 15 hits/page/month.

that's 750 hits/month.

5 sales = 0.7% conversion rate

10 sales = 1.3% conversion rate 15 sales (including access everything sales) = 2% conversion rate if in these
15 sales, I count 5 access everything sales, this represents an income of roughly $700

 That's roughly $1/hit on these pages - this is related with the fact that some of these sales are $99 sales instead of just $19 sales.

that's for the new pages and it's only a very rough estimation.

------------

for the old sales pages: I have 48 sales from april 2009 - august 2011 (40 months) that's 1.2 sales/month

 In that period, I got 3000 hits - so that's 1 sale for 62 hits - this makes 1.6% conversion rate.
 that's roughly $0.05/hit in other terms, each time someone visits that sales page, I earn roughly $0.05

 This is within the same range.

 Also I only counted ebook sales but not access everything sales which would add income and potentially double the conversion.

 If we check variations in factors like traffic sources and quality (for instance hits to the old cheating for men sales page could come from youtube which is high converting traffic) we realize that it's difficult to simply compare these 2 sales pages.

 ----------------------

  Conclusion

 the element that potentially makes a huge difference in my income is the fact that I do have the $99 access everything option on these pages.

 That's the real boosting factor. Some other elements might influence the conversion rate. what is clear is that the structure of the old page worked really well.

 However I don't have a final word on which one of these 2 sales structures converts best or why? Are the detailed elements I mentioned earlier like:
  • table of contents on the right or not
  • sample or not
  • video position
  • video or not
  • detailed navigation on top or not
  • selling shout outs and calls for action or not
  • kindle, paperback or nook options or not
  • author link or not
  • etc
I need answers on these elements... Do they matter? how do they influence conversion rates?

At this stage I have no final answer.

I do have an answer concerning the access everything option.

This seems to make a huge difference to my income.

------------------------

Some feed back


  • areas top navigation bar - keep it - ++++
  • Table of contents on side bar, not really needed
  • bright blue highlighted text - on old sales page - disturbing
  • video - low quality picture is actually a turn off - not attractive - should be replaced with better quality video or at least video snapshot - the way it is now seems cheap
  • calls for action on old sales page - it creates more irritation that enthusiasm - you don't have to shout to convince me
  • new sales page = scores 85% - Old sales page = scores 60%

----------------------

Same questions arise with old and new sales pages for cheating for women


New

http://vitalcoaching.com/cheatingforwomen.htm

Old

http://vitalcoaching.com/cheatingforwomen2.htm

which sales page works best?

------------

here are some hints

Old sales page conversion rates:

21 sales in 40 months

7121 page hits for that period - that's 1 sale / 339 page views = 0.2 conversion rate

which is VERY poor!

So, the old sales page was NOT converting well anyway.

this is one sale every 2 months.

The new sales pages do have a way better conversion rate on average.

so, that's a no brainer...

Why was that old sales page converting so poorly?

no final answer on that one either...

-------------
just got a hint on that one...

when I wrote that book, I used the break up ebook as a frame for this one - I basically copied/pasted some chapters and as well the structure of the book...

I just read the sales page to this book and realize that the points are not as targeted as they should be to the cheating crisis situation.

If I had to guess, I would say that this is actually the core reason why it did not convert more, it is because the book and the way it is written is not targeted enough.

in other terms, it is because of the quality of the product, not because of page design issues.

what is clear though is that the new sales page for that product could be way more adapted...

To be followed...

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Removing access everything for coaching clients - needed for coherence? yes? no?

I just removed the access everything bonus for new coaching clients.

why?

To test if coherence is needed.

Right now, the access everything costs $99 but if someone was getting even 15 min coaching for $39, they would get the access everything as a bonus.

So, this means that there was lack of coherence with pricing.

which sounds like lightness or lack of professionalism in a way.

The idea is that if it's coherent, visitors will trust the access everything package way more.

That's the idea.

Consistency, coherence.

The question: will sales be impacted?

My feeling is that it won't make a huge difference because only a few isolated people would know about that and see it.

but it could mean 10% more access everything sales.

That's the impression I get.

This is only one element and to increase sales, the site and offers need to be consistent in many ways.

On the other hand, it could very well be that potential clients do get positively triggered by the access everything bonus.

I will test this for a while to get a feeling 

Wednesday, August 17, 2011

access everything option on programs sales page - it's working

I added the access everything option on sales pages for programs like break sup and jealousy.

The reason I didn't implement it before is because too many choices confuse buyers.

It gives you reasons to hesitate.

So, it's often easier and less stressful to make a buying decision if you have just one choice.

The sales for programs are still coming in as usual - I don't see an energy blockage on that level.

So, that's good!

I don't enough data to measure exactly if there is an increase or decrease in sales.

My guess is that sales are more or less steady with little to no change either way.

What could happen though is a few more access everything sales in the month.

Right now, a $19 program against $99 access everything membership, it looks like it's 90% sales for the program because the $19 is really high value for what it is.

also, the program is rich!

with the ebook sales pages, that's another story.

So far, sales seem to be 50% for ebooks - 50% for access everything.

why?

Because one ebook for $19 is less value than access everything for $99

If I wanted to increase access everything sales on programs sales pages, the price for the full program should be $49 - The incentive to buy access everything would be way higher.

but with the current prices, getting the program for $19 is a no brainer for 90% of the customers.

Maybe only 10% customers will be tempted by and choose the access everything option for $99 which still represents an expected 2 to 5 sales per month

Sunday, August 14, 2011

Access everything - I want more sales - Here are possible steps


It's working! sales are coming in!

I feel though that it might be only at a fraction of its potential and sales could be twice as high as there are many optimization points that could be completed yet.

Here are some elements I see:
  • Offer the access everything option on break up and jealousy programs
  • Remove the access everything bonus from coaching credits - to increase perceived value
  • Optimize the sales page - icon, design, maybe record new sales page video
  • ad an info link on the sign up page?
  • Less distraction elements on the ebook sales pages like author link, detailed navigation
  • Ad extra info on sales pages to explain how access works
  • Upsell - send automatic emails about access everything to those who buy a program
  • Increase programs price to $49 instead of $19 to increase perceived value and stimulate access everything sales

-------------

Possible info to ad on side bar:


"You will be automatically directed to your ebook straight after your payment"

"The download link above is for members who purchased the "Access Everything" membership"

These could be adding trust and confidence...


-------------

Another option is to: 
  • "force" the access everything as the only way to access products on the site.
-------------

One obvious element is that 500 videos and close to that many audios are still in free access.

This means that people get a lot for free on the site.

All these free bees allow visitors to access a huge amount of content without having to buy anything.

So, commercializing that part could be another way to go BUT it would as well kill traffic and restrict the access even further if done systematically.

All other elements are optimization element.

This last one would be a restrictive element but a possible option as well.

Saturday, August 13, 2011

old selling system was indeed not good strategy

In the last couple of years, to sell the access everything system, I was simply letting people hit a restricted area and being redirected to a sign up page.

This was ok but the new system with a clear call for action everywhere is way more effective obviously.

before it was more like "If you really want to buy it, you will find a way of accessing it" but the sales process was a not a clear straight forward thing.

Now, all that is different...

Keep adding value to the access everything membership - New ebooks! New topics! More! More!

this is another important sales element:

keep adding value, more ebooks, more topics covered... this will keep adding value to the access everything system and definitely bring in more sales!!!


successful conversion to new sales pages completed!

There are still a few things to tweak of course but I am on the right track.

New access everything sales started coming in now.

The individual products are selling a bit but that's not too spectacular, what is is the access everything sales.

That's already successful now.


Offer the access everything option on break up and jealousy programs?

On the new sales pages, it looks like the access everything option is essential.

Most of the profit made this month on these pages has to do with visitors buying the access everything option rather than a single ebook!

This means that they like it!

It's working.

Having the access everything option on ebooks pages is 100% a good thing.

I was wondering a couple weeks ago if it was a distracting element and if I should remove it... The answer is clearly: NO!

It must be there.

This is why the possibility to have the same option on the break up and jealousy programs seems to be the way to.

I believe that this is an upsell strategy that could have fantastic results and double the access everything sales.

Seriously!!!

In the sales elements that could make a huge difference, this is definitely one of them.

To be implemented soon?

This could be THE next element that could radically increase access everything sales.

This step alone could represent an extra 2 - 5 access everything sales/month.

That's a big potential step and income increase.

A potential incentive would be to raise as well the basic program price from $19 to $49.

This will push visitors to go for the access everything membership.

Is this the way to go?

Another one is to offer the ebook for $19 but videos + audios + ebooks for $49

I need answers!!!

To be followed...


So, first results for the access everything system - sales are coming in - what optimization steps next?

It's working! sales are coming in!

I feel though that it might be only at a fraction of its potential and sales could be twice as high as there are many optimization points that could be completed yet.

Here are some elements I see:
  • Offer the access everything option on break up and jealousy programs
  • Remove the access everything bonus from coaching credits - to increase perceived value
  • Optimize the sales page - icon, design, maybe record new sales page video
  • ad an info link on the sign up page?
  • Less distraction elements on the ebook sales pages like author link, detailed navigation
  • Ad extra info on sales pages to explain how access works
  • Upsell - send automatic emails about access everything to those who buy a program
  • Increase programs price to $49 instead of $19 to increase perceived value and stimulate access everything sales

-------------

Possible info to ad on side bar:


"You will be automatically directed to your ebook straight after your payment"

"The download link above is for members who purchased the "Access Everything" membership"

These could be adding trust and confidence...


-------------

Another option is to: 
  • "force" the access everything as the only way to access products on the site.
-------------

One obvious element is that 500 videos and close to that many audios are still in free access.

This means that people get a lot for free on the site.

All these free bees allow visitors to access a huge amount of content without having to buy anything.

So, commercializing that part could be another way to go BUT it would as well kill traffic and restrict the access even further if done systematically.

All other elements are optimization element.

This last one would be a restrictive element but a possible option as well.


Monday, August 8, 2011

Traffic as the main limiting factor

Many of the new products and sales pages get only a few hits a month - here is an example:

Fast seduction ebook - 4 hits in 15 days!

What does that tell me?

That right now, no matter how I look at it, traffic is the main limiting factor.

Working on adding more products or tricking the sales page is important of course but this is not the limiting element.

let's look at it globally...

70 ebooks - if each gets 10 hits/month

that's 700 hits/month to these pages

conversion rate 0.5% --> that's 3.5 sales/month = $63/month = $756/year

conversion rate 2% --> that's 14 sales/month = $252/month = $3024/year

in both cases, it is still worth it, right?

in the same period, the way it is now,

sales on kindle = $400/month = $4800/year

sales on nook = $120/month = $1440/year

what does that mean? that even with this very low traffic, the potential sales for these ebooks are around what happens with nook.

It's not exceptional, only represents a fraction of my income of course, but is worth getting it right.


1 month into new sales pages - Questions and results

I started the new sales pages process like a month ago, adding the new titles progressively and as well puting the access everything option on every page.

So, far the sales results are low but most books sales pages have been implemented only recently, so I need to wait at least 30 days to have a more solid estimation of results.

The other element I observe is relatively little new coaching sign ups.

I had a month with tons of coaching activity and now in latest part of July and beginning August, a bit less coaching sign ups.

Here is the core question that comes to mind and that needs answering:

"Does the commercialization of the site by adding way more sales pages and putting some products for sale that were previously in free access, negatively impact on coaching sign ups?"

This is a core question and if you have been checking my site and this blog for a while, you know that it's a recurring question...

Here is what I feel could be happening...

When I commercialize the site, my audience feels it.

It shifts the energy balance on the site.

This happens in subtle ways.

Since I started with coaching, I have been navigating between various degrees of commercialization.

Before I took, these steps, the site's openness (which is the opposite of the commercialization index) was at 80%.

This means that 80% of my content was in free access.

Now, my steps take this openness index to 60% this means that 60% of the site's content is still in free access.

1 month into the experiment, there is an 80% drop in clients sign ups

Overall this means that my income has dropped 60% as well.

books and programs sales are stable and books on other channels like kindle and nook went up close to 50%.

What is stunning though is the correlation between clients sign ups and site's openness.

I feel that this is a subtle element that has to do with balance of energies on the site.

I believe that my coaching audience feels the shift in the commercialization index and responds in a defensive way.

This means that they will refrain a bit from signing up for coaching.

This is the general idea and all that could be an illusion of course.

We are talking about subtle changes that affect the way my potential clients respond to the site and to me.

I believe that this is actually the way it happens.

People respond to energies and intentions.

I think that's the way it works.

So, here is what I could do:

I could shift back my sales pages and decommercilize the site more, the way it was before, setting up again some of the fee products to free products and see what the response is.

Or I could analyze this energy blockage and do something about it.

I feel that a month ago, the client's sign up conversion rate was very high.

Maybe 80% of those who made inquiries actually signed up in the period end of June - Now, I have at least 4 or 5 people who inquired and who did not sign up - this means that the client's sign up conversion rate is way lower - maybe 20%

these variations have been there in the past of course.

These ups and downs happen all the time.

But there could be a correlation between lack of client sign ups and commercialization.

That's what I want to find out!

I need solid answers and direction!

Thank you!

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By the way, traffic to the site is not impacted by the fact that there are more sales pages now - traffic is stable